ISLAMABAD: Jazz and Samsung Electronics have signed a strategic partnership aimed at making AI-enabled smartphones more accessible across Pakistan. The agreement was signed at Samsung’s global headquarters in Suwon, South Korea. The Jazz Samsung partnership will focus on device affordability, access to Galaxy AI features and easier digital payments through Samsung Wallet.
Jazz, operating as JazzWorld, is Pakistan’s leading connectivity provider. The collaboration pairs its retail presence and customer reach with Samsung’s mobile technology and AI capabilities.
What the Jazz Samsung partnership covers
The central goal is to cut the upfront cost of capable smartphones. Through instalment plans and trade-in programmes, the two companies want more Pakistanis to afford Galaxy AI and 5G-enabled devices. The idea is simple: lower the entry price so more people can use advanced technology in daily life.
Selected Jazz outlets will give customers hands-on experience with Samsung’s latest devices. Shoppers will be able to try Galaxy AI features in store and get guidance on device financing and connectivity options. After-sales support will back the ownership experience.
The partnership also promotes 5G-ready devices across productivity, communication, content creation and entertainment. For corporate and enterprise customers, Jazz and Samsung will develop bundled device-plus-connectivity offerings to help businesses equip their teams.
Affordability is the real battleground
Device cost remains the biggest barrier to advanced mobile technology in Pakistan. Industry discussions have repeatedly flagged low 5G device penetration as the weak link in the country’s next-generation network plans. Instalment plans and trade-ins attack that problem directly by spreading cost over time and giving old phones residual value.
The timing is notable. Pakistan is preparing to deepen its digital and AI cooperation with South Korea itself, with Islamabad set to become the first country to sign a Digital and AI Compact during the Korean president’s visit. A Jazz-Samsung deal signed in Suwon lands squarely in that wider technology bridge between the two countries.
Samsung, meanwhile, keeps refreshing its Pakistan lineup. The company recently launched the Galaxy F70 5G with a 120Hz AMOLED display, while rivals are also circling the affordable segment: Huawei is reportedly planning a new budget smartphone brand for price-sensitive buyers.
What the two companies said
Kazim Mujtaba, President of Jazz GSM, said: “Making AI accessible to more Pakistanis starts with the smartphone in their hands. Affordability, connectivity and ease of use all matter. Through our partnership with Samsung, we want to help more people own capable devices and use AI to learn, work and create. Alongside this, opportunities around Samsung Wallet can bring greater convenience to everyday payments, supporting our ambition to broaden participation in the digital economy.”
Ryan Na, Managing Director of Samsung Electronics Pakistan, said: “At Samsung, our ambition is to bring the power of Galaxy innovation and AI to more consumers, helping them create, connect and achieve more in their everyday lives. Our strategic partnership with Jazz represents an important opportunity to combine Samsung’s advanced mobile technology with Jazz’s connectivity, retail and customer reach. By working together on premium device experiences, consumer engagement and more flexible ownership solutions, we aim to make the Galaxy experience more attainable while strengthening the adoption of next-generation mobile technology in Pakistan.”
Together, the companies say they want advanced smartphones to become more attainable and more useful, opening access to AI and drawing more Pakistanis into the digital economy. As always with such deals, the test will be in the pricing: whether instalment plans genuinely reach beyond the big cities. Consumers should also stay alert while shopping online, as the PTA has warned about scammer tricks targeting phone buyers.
Frequently asked questions
What did Jazz and Samsung agree?
A strategic partnership signed in Suwon, South Korea, to make AI-enabled and 5G-ready Samsung smartphones more affordable in Pakistan through instalments, trade-ins and retail experiences.
How will the partnership lower phone prices?
Through instalment plans and trade-in programmes that reduce the upfront cost, plus in-store Galaxy AI demos and financing guidance at selected Jazz outlets.
Does the deal cover business customers?
Yes. Jazz and Samsung will work on bundled device and connectivity offerings for corporate and enterprise customers.
