Jazz has launched “Hamari Superpower”, a 5G campaign built around the idea that customers should decide how they use technology. Framed by the slogan “Jazz 5G Apka, Marzi Bhi Apki”, the campaign celebrates people’s freedom to use connectivity on their own terms.
The campaign arrives as Jazz expands its 5G network across Pakistan. The company launched commercial 5G services on March 19, 2026, across roughly 180 sites. Its network now has more than 1,000 live 5G sites, with a target of 2,500 by the end of 2026.
Choice at the Centre of Jazz’s Hamari Superpower 5G Push
The campaign’s central message, “Jazz 5G se jo chahe karo, ya kuch na karo”, recognises that everyone has different priorities. Whether people want to build a business, create content, stay connected with loved ones, or simply take a break, the choice stays with them.
“Technology should give people more freedom to decide how they spend their time,” said Kazim Mujtaba, President, Jazz GSM. “Our role is to provide the connectivity that supports their ambitions and everyday needs. With Hamari Superpower, we are putting that choice in our customers’ hands. ‘Jazz 5G Apka, Marzi Bhi Apki’ is a simple expression of that belief.”
The campaign is running across television, radio, digital platforms and out-of-home channels.
5G Network Crosses 1,000 Sites
The timing lines up with a real expansion milestone. From about 180 sites at the March commercial launch, Jazz has pushed past 1,000 live 5G sites and aims to reach 2,500 by the end of this year. The rollout is widening access to faster connectivity for work, entertainment and digital services.
Jazz is the country’s largest mobile operator, and its 5G push sets the pace for the rest of the industry. Other operators have been building out their own 5G footprints since spectrum was awarded earlier this year.
A New Look for Jazz
Alongside the campaign, Jazz has introduced a refreshed logo. The update removes the digital dots around the company’s signature orb for a simpler visual identity. The new logo will be introduced progressively across Jazz’s communications and brand touchpoints.
FAQs
What is Jazz’s ‘Hamari Superpower’ campaign?
It is a 5G campaign built around the slogan “Jazz 5G Apka, Marzi Bhi Apki”, celebrating customer choice in how people use technology and connectivity.
How many 5G sites does Jazz have in Pakistan?
Jazz says its network has crossed 1,000 live 5G sites, up from about 180 when commercial services launched on March 19, 2026. The target is 2,500 sites by the end of 2026.
When did Jazz launch 5G in Pakistan?
Jazz launched commercial 5G services on March 19, 2026.
Has Jazz changed its logo?
Yes. The refreshed logo removes the digital dots around the signature orb for a simpler look, and it will roll out progressively across brand touchpoints.
