OpenAI rolled out two new shopping features for ChatGPT on October 1, adding a ChatGPT virtual try-on tool and a Favorites feature for users around the world. The update deepens ChatGPT’s role in online shopping as AI companies continue to test consumer-focused tools in this space.
ChatGPT virtual try-on arrives in shopping
The new virtual try-on feature lets users upload a selfie or a full-body photo to see how clothing or accessories might look on them. A new “Try On” button will appear inside ChatGPT’s shopping results.
Users can also upload an image of an item, such as a screenshot from a website, and ask ChatGPT to show how it would look when worn. OpenAI says the feature is powered by its ChatGPT Images 2.5 model, which the company describes as offering more natural lighting, richer textures, more reliable editing and lower generation latency.
Before uploading personal photos to any AI tool, it is worth knowing what happens to your data — see our guide on what you should never share with AI chatbots.
Favorites saves products to a library
The second feature, Favorites, allows users to save products they discover in ChatGPT to a library for later viewing. According to OpenAI, saved items will sit alongside users’ virtual try-on images inside the app.
A wider push into shopping
OpenAI says ChatGPT can also help shoppers in other ways. Users can describe a style they want and ask the chatbot to find items that build the look, or upload photos of celebrity outfits and ask it to identify similar items available to buy.
That move pushes ChatGPT further into territory already occupied by Google and Pinterest, particularly around fashion discovery and visual shopping. Google has been moving in the same direction with its Gemini AI agent for the workplace, while OpenAI keeps reshaping ChatGPT itself — including turning it into an interactive interface.
For shoppers, it is worth remembering that AI suggestions can nudge spending: read how social media quietly makes you spend more and whether buy now, pay later is easy shopping or a hidden debt trap. Pakistan’s shoppers should also know whether brands can charge for shopping bags.
Shopping remains experimental
The update comes as OpenAI keeps experimenting with how ChatGPT supports shopping. The company previously tested an instant checkout feature but later abandoned the idea after it failed to perform well.
Reactions to AI shopping tools have been mixed across the industry. While some companies promote proactive product recommendations, not all users have welcomed them. Whether ChatGPT becomes a preferred shopping tool remains uncertain, especially as rivals like Google already offer virtual try-on features of their own. Memeburn’s walkthrough shows exactly how the feature works.
Frequently Asked Questions
How does ChatGPT’s virtual try-on work?
Users upload a selfie or full-body photo and tap the new “Try On” button in shopping results to see how an item might look on them. They can also upload an image of an item and ask ChatGPT to visualise it being worn.
What powers the virtual try-on feature?
OpenAI says it runs on ChatGPT Images 2.5, its latest image model, which the company claims offers better lighting, richer textures and faster generation.
What is the Favorites feature?
Favorites lets users save products found in ChatGPT to a library for later viewing, kept alongside their virtual try-on images inside the app.
