The biggest Black Friday savings are not in the clothes aisle. They hide in the tech aisle. TVs, laptops, and earbuds see some of the sharpest price drops of the whole year. Early deals are already live. The best prices will land between 19 November and Cyber Monday. For how to shop smart and avoid regret, see our main Black Friday guide.
Black Friday falls on Friday 27 November 2026. Cyber Monday follows on Monday 30 November. In addition, most big stores start early. Amazon, Best Buy, Costco, and Walmart all run early sales. As a result, you do not need to wait for the day itself. However, the deepest discounts still land on the big days. Adobe forecasts that electronics prices bottom out at about 30% off on Cyber Monday. This guide shows what is live now, what is coming, and when to buy.
The Black Friday Tech Deals Calendar: Who Starts When
First, here is the sale calendar. Amazon’s Black Friday Week runs from 19 to 30 November 2026. It starts at 12:01am PT on 19 November. In addition, Amazon’s early Black Friday sale is live right now. Best Buy’s Early Black Friday Deals have also been live since 6 November. Its Black Friday Doorbusters also run from 19 to 28 November. After that, Cyber Week Deals run from 1 to 6 December.
Costco’s Holiday Savings event also runs in waves, from 30 October to 30 November. However, you need a membership to shop there. Walmart’s Early Black Friday Deals also run from 12 to 15 November. Its main Black Friday Deals run from 23 to 29 November. The Microsoft Store sale also runs from 19 to 28 November. The PlayStation Store game sale also runs from 4 to 30 November.
One thing is still missing. As of 10 November, Apple has not announced its Black Friday Shopping Event. Dell and HP have not announced their sale dates either. In addition, Sony, Microsoft, and Nintendo have not announced any console hardware deal. We will not guess at dates or prices. Check back closer to the day for news on these.
Amazon Black Friday Tech Deals: Early Picks Worth Your Money
Amazon is the early leader this year. Its early Black Friday sale offers up to 65% off Amazon Devices. In addition, toys are up to 40% off, and home and kitchen items are up to 30% off. Google’s Pixel 11 series will also be up to $400 off from 19 November.
Apple fans have strong early deals. The AirPods Pro 3 are $199, down from $249. The AirPods Max 2 are also $100 off, and the Apple Watch Ultra 4 is nearly $100 off. For the full list of every AirPods deal, see our AirPods Black Friday roundup.
Laptop buyers should look at the M5 MacBook Air. The 13-inch model with 16GB of memory and 1TB of storage is $1,349, down from $1,599. That is $250 off. The 15-inch model with the same memory and storage is $1,549, down from $1,799. In addition, the M6 Mac mini with 16GB and 256GB is $780, down from $899.
Smaller buys are strong too. The AirTag 2 is also on sale at $24, down from $29. The Fire TV Stick 4K is $25, down from $60. The 4K Select model is $22, down from $50. The HD model is $20, down from $40. Similarly, the Ring Battery Doorbell 2K is $40, down from $100.
Samsung fans have one big early deal. The Galaxy Z Fold 8 with 256GB is $1,600, down from $1,900. In addition, it comes with Galaxy Buds On free, worth $230. Similarly, the 41mm Pixel Watch 5 is $300, down from $400. You can shop the full sale at Amazon’s Black Friday page.
Best Buy and Costco: Big Screens, Small Prices
Best Buy’s early doorbusters offer up to 50% off TVs, laptops, headphones, and more. In addition, the main Doorbusters run from 19 to 28 November. If you want a TV or a laptop, Best Buy is also one of the best places to watch.
Costco runs its Holiday Savings event in waves. Wave 1 runs through 15 November. It also includes the Samsung 98-inch U9000H TV for $1,399.99. In addition, the SimpliSafe 10-piece system is $99.99, online only. Wave 2 starts on 16 November. It also includes the Galaxy Buds4 Pro for $149.99, after $70 off. Similarly, the Galaxy Tab A11+ 11-inch tablet is $199.99, after $100 off. Samsung M70H 4K Mini LED TVs are $299.99 to $499.99.
Costco’s Black Friday weekend runs from 27 to 30 November. The Hisense 100-inch QD7 TV will be $999.99. The TCL 65-inch QM6K Pro will be $499.99. On Cyber Monday, 30 November, Costco also offers $100 to $600 off PC laptops and desktops, online only. Note that Costco warehouses close on Thanksgiving Day, 26 November.
TVs: Buy on Black Friday, Not Before
If you want a TV, Black Friday is your day. Adobe forecasts that TV discounts peak at around 23% on Black Friday. In other words, the best TV prices land on 27 November. Early deals are good, but the deepest cuts wait for the day itself.
The early TV deals are already strong. Costco’s 98-inch Samsung TV is $1,399.99 through 15 November, and its Black Friday weekend prices drop further.
Before you buy, measure your wall and your stand. A big screen needs a big room and a strong stand. In addition, check the return policy before you buy. Big screens are hard to return.
Laptops: Wait for Cyber Monday for the Deepest Cuts
Laptop buyers should wait a little longer. Adobe forecasts that laptop discounts peak at around 23% on Cyber Monday. That means the best laptop prices land on 30 November, not on Black Friday. If you can wait three more days, you may save more.
The early laptop deals are also still worth a look. The M5 MacBook Air deals at Amazon are live now, from $1,349. In addition, Costco offers $100 to $600 off PC laptops and desktops on Cyber Monday.
Dell and HP have not announced their sale dates yet, as of 10 November. Both brands also usually run big Black Friday sales. For that reason, check their sites closer to the day. In addition, our Cyber Monday guide will cover the best laptop deals when they land.
Earbuds and Audio: Small Buys, Big Savings
Earbuds are one of the best Black Friday buys. They are also small, useful, and easy to gift. The AirPods Pro 3 and AirPods Max 2 are already on sale at Amazon. In addition, the Galaxy Z Fold 8 deal includes Galaxy Buds On free.
Bose is running an early sale too. Its headphones, earbuds, and speakers are up to 50% off. Bose is also a strong pick if you want noise cancelling for travel or work. Costco’s Galaxy Buds4 Pro deal starts on 16 November.
Before you buy earbuds, check two things. First, check that they work with your phone. Second, check the battery life and the fit. The cheapest pair is not always the best pair. A good fit matters more than a big discount.
Smart Home: The Cheapest Way to Start
Black Friday is the cheapest time to start a smart home. Amazon Devices are also up to 65% off in the early sale. The Fire TV Stick 4K is $25, down from $60. The Ring Battery Doorbell 2K is $40, down from $100.
Costco’s SimpliSafe 10-piece system is $99.99 through 15 November, online only. It is also a simple way to add home security without a big bill. In addition, the AirTag 2 is $24, down from $29.
For example, start with one room. A smart speaker or a streaming stick is also enough to begin. Then add more gear over time. There will always be another sale, so there is no need to buy it all at once.
Black Friday Tech Deals in the UK
UK shoppers have strong deals too. Currys also offers £200 to £400 off Lenovo and HP laptops and Google phones. In addition, Currys offers a price guarantee. Argos also has its lowest-ever prices on tech, with a Black Friday price guarantee. Richer Sounds also offers up to £400 off premium OLED and QLED screens from LG and Samsung. In addition, Richer Sounds includes a 6-year TV guarantee.
UK shoppers should watch the same dates. Black Friday is 27 November, and Cyber Monday is 30 November. Also check the live price on the retailer’s own site before you buy. Prices change fast, and stock sells out.
When to Buy Now and When to Wait
Here is the simple rule. Buy now if the deal is already at its best price. The AirPods Pro 3 at $199 and the Fire TV Stick 4K at $25 are strong early deals. They may also sell out before Black Friday. In addition, Costco’s Wave 1 deals end on 15 November. If you want them, do not wait.
Wait if you want a TV or a laptop. Adobe forecasts that TV discounts peak on Black Friday and laptop discounts peak on Cyber Monday. The best prices for these items are also still to come. In addition, Apple, Dell, and HP have not announced their sales yet. Their deals may also be worth the wait.
The prices in this guide come from deal coverage dated 9 to 11 November 2026. Check the live price on the retailer’s own site before buying, because prices change fast and stock sells out. For how to shop smart and avoid regret, see our main Black Friday guide.
What tech are you hoping to buy this Black Friday? Tell us in the comments.
