Facebook Now Lets Users Reshape Their Feed With Plain-Text Prompts
Facebook now lets users reshape the Facebook algorithm by simply typing what they want to see. The new feature builds on Facebook’s existing “Your Algorithm” controls and adds a chatbot-style prompt where users can state their preferences in plain English.
Meta says the system uses large language models that understand “the interests, context, and intent behind natural language.” Users no longer need to hunt through menus or tap individual topic buttons. They can type something like “show me more cooking videos” or “less political content”, and the algorithm adjusts immediately, with recommendations updating within the same session, TechJuice reported.
How the new Facebook algorithm controls work
The feature works in both the main feed and Reels. Users can also add or remove specific topics from the interest list the system has already built for them. Additionally, when users tap “Interested” or “Not interested” on a post, Facebook may now ask follow-up questions to better understand their preferences. That follow-up feature is currently rolling out.
This update follows a pattern Meta started on Threads earlier this year. In February 2026, Threads launched a “Dear Algo” feature that let users post a message starting with those words to reshape their feed for three days. Users could even repost other people’s “Dear Algo” prompts to apply those preferences to their own feeds. The Facebook version goes further by making changes persistent rather than temporary.
The plain-language controls also arrive alongside a much bigger shift in how Meta uses AI conversations. Since December 2025, Meta has used voice and text conversations with its AI assistant to personalise recommendations across Facebook and Instagram. If a user chats with Meta AI about hiking, for example, they may start seeing outdoor groups, trail Reels and camping gear ads. Meta says it excludes sensitive topics like religion, health, politics and sexual orientation from ad targeting.
However, users cannot fully opt out of this data use while still using Meta AI. The only available control lets users adjust how much the data personalises their experience. Privacy advocates have raised concerns about the approach, especially since Meta’s ad revenue hit $46 billion in a single quarter. Regions with stronger privacy laws, including the EU and UK, will get a delayed rollout of the AI-powered ad personalisation.
What it means for Pakistani users
Facebook remains one of the most widely used apps in Pakistan, where small businesses, news pages and community groups depend on the feed to reach customers and readers. For page owners, the change cuts both ways: followers can now explicitly ask for more of their content, but they can just as easily type “less” of it.
The update also sits inside a wider reckoning over algorithmic power. Media groups recently joined a global AI copyright coalition, pressing for fair terms as AI systems reshape how content is distributed and monetised.
Users who never touch their settings already have options many overlook: Facebook lets people add up to 30 Favorites whose posts appear near the top, switch to a reverse chronological feed through the Feed Filter Bar, and use “Show more” or “Show less” buttons on individual posts and Reels. The new plain-language prompt simply makes the process faster for everyone else.
How do I use Facebook’s text prompt controls?
Open the algorithm controls and type a plain-English instruction, such as “show me more cooking videos” or “less political content”. The feed and Reels update within the same session.
Are the changes permanent?
Yes. Unlike Threads’ “Dear Algo” feature, which reshaped the feed for three days, Facebook’s version makes the adjustments persistent until you change them again.
Does Meta use my AI chats for ads?
Conversations with Meta AI can personalise recommendations across Facebook and Instagram. You cannot fully opt out while using Meta AI, but you can adjust how much the data personalises your experience.
