Huawei Osta Sub-Brand Tipped With O1 and O1 Pro
Huawei is reportedly preparing a new smartphone sub-brand called Osta — the Huawei Osta sub-brand — with two flagship-level phones expected to lead its debut.
According to Chinese tipsters Digital Chat Station and Fixed Focus Digital, the brand will launch with the Osta O1 and the Osta O1 Pro. The company is also expected to use the Osta name on the phones’ retail packaging.
Huawei has not officially announced the Osta brand or confirmed the specifications, pricing, and launch dates of the two phones. For now, the details remain based on leaks, although recent trademark filings and images of alleged retail packaging suggest that preparations for the new brand are under way.
What the leaks say about the Huawei Osta sub-brand
Earlier reports suggested that Huawei was developing a sub-brand called Xingmang, which translates to Starlight or Starburst. The latest leaks indicate that Osta will be its official English name.
That points to a different plan than first reported. Earlier rumours had Xingmang as a mid-range line on Kirin 8-series chipsets. The new leaks place the first Osta phones in the flagship segment instead, with specifications and pricing comparable to Huawei’s flagship devices.
A leaked image of the phone’s retail packaging also reportedly confirms the Osta O1 Pro name and a configuration with 16GB of RAM and 1TB of storage.
Huawei has also applied to register the Osta trademark, according to trademark records reported by IT Home on 4 November.
Two different designs
The two smartphones will reportedly look quite different from each other.
The standard Osta O1 is expected to feature a display curved on all four sides, along with a large circular camera module on the back.
The Osta O1 Pro will reportedly adopt a wider design with narrow bezels on all four sides and a horizontal camera strip on the rear. It is tipped to feature a 6.39-inch flat LTPS display with 1.5K resolution and an unusual 16:9.5 aspect ratio. That would make the phone wider than conventional smartphones, with a design similar to Huawei’s Pura X View.
According to the leak, the Osta O1 Pro will be available in four memory configurations: 12GB of RAM with 256GB of storage, 12GB with 512GB, 16GB with 512GB, and 16GB with 1TB.
One of the tipsters clarified that Huawei will continue offering wide-screen smartphones under its main brand, so Osta will not replace that line-up.
Why Huawei may want a sub-brand
Huawei already sells phones under several lines, including the Pura series and the Mate series. A separate sub-brand would give it a new label for experimental designs without changing its main ranges, the same approach other Chinese makers have used.
The higher pricing tipped for the first Osta phones could also be linked to rising memory costs across the smartphone industry. Memory prices have climbed through 2026, and flagship phones with 16GB of RAM and 1TB of storage now carry far higher component costs than the mid-range devices first rumoured for the Xingmang project.
For buyers in Pakistan, the key questions are still open. No launch date has been given, and there is no word yet on which markets will get the Osta phones first or what they will cost here.
What is still unconfirmed
Nothing about the Osta brand is official yet. Huawei has not confirmed the name, the two phones, their specifications, or their prices.
The details so far come from two tipsters with a record of accurate Huawei leaks, backed by trademark filings and a packaging image. That is enough to take the reports seriously, but it is not a launch announcement. Until Huawei confirms the brand, the Osta O1 and O1 Pro remain reported devices, not confirmed ones.
Related technology coverage includes the Samsung Galaxy M08 and F08 launch, the Xpeng L03 launch in Pakistan, the Huawei Pura 90 Plus preorders in China and the Apple iPhone Duo sales begin.
Frequently asked questions
What is Huawei Osta?
Osta is the reported English name for a new Huawei smartphone sub-brand, previously linked to the Chinese name Xingmang. It has not been officially announced.
Which phones will launch under Osta?
Leaks point to two flagship-level phones, the Osta O1 and the Osta O1 Pro.
How will the Osta O1 Pro differ from the O1?
The O1 is tipped to have a display curved on all four sides and a large circular camera module. The O1 Pro is tipped to be wider, with a 6.39-inch flat display and a horizontal camera strip.
Has Huawei confirmed the Osta brand?
No. Huawei has not officially announced the brand or confirmed specifications, pricing, or launch dates. Trademark filings and leaked packaging suggest preparations are under way.
Will Osta replace Huawei’s wide-screen phones?
No, according to the tipsters. Huawei will continue offering wide-screen smartphones under its main brand.
