OpenAI Business Profiles Come to ChatGPT
OpenAI business profiles have arrived inside ChatGPT, letting companies claim and manage how they appear in the chatbot. The move takes ChatGPT closer to Google Search, where businesses have long managed their own listings.
The company announced Businesses in ChatGPT on Tuesday, November 10. The feature includes a Business Hub where eligible companies can verify their identities, update business information, and monitor how users interact with them. The feature is currently available in beta.
The launch comes as OpenAI expands ChatGPT’s role in helping users discover products, compare services, and make purchasing decisions. For businesses, it opens a new channel to reach customers who now ask an AI assistant instead of typing a query into a search engine.
OpenAI business profiles: how the Business Hub works
The new Business Hub allows companies to manage the information that appears about them in ChatGPT. Businesses can claim their profiles through a verification process and update details about their products and services.
Eligible retailers can also provide product information, including pricing and availability, through product feeds. The system resembles Google’s Business Profile service, which allows companies to maintain the information that appears in Google Search and Maps.
OpenAI has not disclosed the exact verification requirements for every business. Benji Shomair, OpenAI’s vice president of monetization, said the company uses different verification methods depending on the type of business and its location.
Analytics show how customers find a business
OpenAI is also introducing analytics that allow companies to monitor how users discover and interact with their businesses through ChatGPT. The Business Hub will show how often a business appears in ChatGPT responses, how many users view its business profile, the number of website clicks generated through ChatGPT, and the common topics associated with the business in conversations.
The features resemble some of the analytics available through Google’s business and website management services. OpenAI says businesses will receive aggregated insights rather than access to individual user conversations. The company will only display certain metrics when there is enough activity to meet its reporting thresholds.
AI agents will answer customer questions
Another feature, called Business Agents, will allow eligible companies to create AI assistants that represent their businesses within ChatGPT. Users will be able to ask these agents questions about products and services.
These interactions will be clearly identified as conversations with a business representative and kept separate from ChatGPT’s independent responses. Business Agents are initially available to eligible e-commerce and online service companies in the United States.
What it means for Pakistani businesses
The change matters for Pakistan, where businesses already compete for attention on Google and social media. OpenAI brought ChatGPT ads to Pakistan earlier, one of 89 countries in that rollout, and the country’s businesses are learning fast how AI tools shape what customers see.
A shop, restaurant or online store in Lahore or Karachi that keeps its Google listing updated may soon need to do the same inside ChatGPT, as more customers ask AI assistants where to buy, eat or book. The AI revolution is already a national talking point in Pakistan, with the IT minister saying the technology could become a $4.8 trillion sector by 2033.
The race among AI companies is also heating up. Anthropic pulled its $69 billion IPO pricing hours before its roadshow, a reminder that the business of AI is volatile even for its biggest names. OpenAI’s push into business discovery is part of the same contest for users, advertisers and revenue.
A second attempt after the checkout failure
The announcement follows OpenAI’s earlier attempt to make ChatGPT a platform where users could purchase products directly. The company previously introduced shopping and checkout features designed to allow customers to complete purchases without leaving ChatGPT. That initiative included a commission-based model that could have generated revenue from transactions.
OpenAI discontinued its earlier checkout initiative in March 2026 after it failed to gain sufficient traction. The new Business Hub takes a different approach by focusing on business discovery, verified information, analytics and customer interactions rather than direct purchases.
The addition of business profiles and analytics puts ChatGPT in more direct competition with Google’s business discovery services. Google has long allowed companies to manage their information and monitor how customers find them through its search products.
Claiming a business profile does not guarantee better placement in ChatGPT’s recommendations, however. The company says ChatGPT will continue making independent recommendations and comparisons. Businesses will also watch how much control they really get over what ChatGPT says about them, a question already raised by Starlink’s Pakistan launch facing new surveillance questions.
Frequently asked questions
What are OpenAI business profiles in ChatGPT?
Businesses in ChatGPT lets eligible companies claim a profile in the chatbot, verify their identity, update business information, and see analytics on how users find them. It works much like Google Business Profile, but inside ChatGPT.
What is the Business Hub?
The Business Hub is the dashboard where companies manage the information that appears about them in ChatGPT. It shows profile views, website clicks, how often the business appears in answers, and the topics users associate with it.
What are Business Agents?
Business Agents are AI assistants that represent a business inside ChatGPT and answer customer questions about its products and services. They are initially available to eligible e-commerce and online service companies in the United States.
Does claiming a profile improve a business ranking in ChatGPT?
No. OpenAI says claiming a profile does not guarantee better placement, and ChatGPT will continue to make independent recommendations and comparisons.
When will Business Agents reach Pakistan?
OpenAI has not announced a date for Business Agents outside the United States. The Business Hub is currently in beta for eligible companies.
