Italian motorcycles to be assembled in Pakistan from January 2027

Pakistan’s premium motorcycle market could see a major shift as Buraq Automobile plans to establish a local assembly plant for high-displacement Italian and Chinese motorcycles, potentially reducing prices by hundreds of thousands of rupees.

Buraq Automobile chief executive Mobeen Ahmed said the plant is expected to be ready by December, with production scheduled to begin in January 2027. The company currently imports and distributes Benelli, Moto Morini and QJMOTOR motorcycles.

The move would shift part of the premium motorcycle business from fully imported bikes to locally assembled machines, with the savings passed on through lower import duties.

Moto Morini leads the first phase

Moto Morini will lead the first phase, starting with the Alltrhike 450 adventure bike, followed by a 300cc model. The company also plans to assemble another international brand, whose name remains confidential.

The choice of an adventure bike for the first model is telling. Adventure motorcycles suit long-distance riding and rough roads, and the 450cc class sits between small commuter bikes and large imported machines that most buyers cannot afford.

Buraq’s existing business gives it a base to build on. It already imports and distributes the brands it plans to assemble, so it has dealer links and customer knowledge in place before production starts.

What local assembly does to prices

Local assembly could lower prices significantly by reducing import duties. Ahmed cited the Alltrhike 450 as an example, saying its price could fall from Rs26 lakh as a fully imported motorcycle to a tentative Rs19.95 lakh after local assembly.

That is a reduction of about 23 per cent, or more than Rs6 lakh on a single motorcycle. For buyers in the premium segment, that difference can decide whether a bike is affordable at all.

Prices could fall further if the government approves a proposed auto policy that would reduce duties on completely knocked-down motorcycle kits. Ahmed said the company would pass any additional duty relief on to buyers.

Two cautions apply here. The Rs19.95 lakh figure is tentative, not a confirmed retail price. The duty cut is also a proposal, not an approved policy. Buyers should treat both as plans, not promises, until the plant opens and prices are announced.

Electronic fuel injection plans

Buraq Automobile also plans to introduce locally assembled electronic fuel injection motorcycles. Ahmed expects their improved fuel economy, acceleration and power to attract buyers despite limited fuel injection repair facilities in Pakistan.

That trade-off will matter for owners outside major cities. Fuel injection offers better performance and efficiency than older carburettor systems, but it needs trained mechanics and diagnostic equipment when something goes wrong.

If Buraq builds service support alongside assembly, the fuel injection models could widen the market. If service lags behind sales, buyers may hesitate, even at lower prices.

What to watch

Three dates will test the plan. The first is December, when the plant is expected to be ready. The second is January 2027, when production is scheduled to begin. The third is the government’s decision on the proposed auto policy, which will decide whether prices fall further than the tentative figures suggest.

For now, the announcement gives premium motorcycle buyers a reason to wait. A bike that costs Rs26 lakh as an import could cost close to Rs20 lakh assembled in Pakistan, and the gap could widen if duty relief follows.

Which motorcycle will be assembled first?

The Moto Morini Alltrhike 450 adventure bike will lead the first phase, followed by a 300cc model.

When will production begin?

Buraq Automobile says the plant should be ready by December, with production scheduled to start in January 2027.

How much could prices fall?

The Alltrhike 450 could fall from Rs26 lakh as a fully imported motorcycle to a tentative Rs19.95 lakh after local assembly, a reduction of about 23 per cent.

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Sources and prior coverage

• ProPakistani, “Pakistan to Assemble Italian Motorcycles Locally” (27 October 2026, via PakWheels): https://propakistani.pk/2026/10/27/major-italian-brands-bikes-to-be-assembled-locally-in-pakistan/